1. Personal Information We Collect

“Personal information” means information that identifies you, relates to you, describes you, or can reasonably be connected with you.

Depending on how you use our website and the requirements of applicable law, we may collect or process:

• Your name, email address, phone number, billing address, and delivery address
• Account details, saved addresses, preferences, and account settings
• Products viewed, selected, added to cart, purchased, returned, or exchanged
• Order history, transaction status, delivery details, and refund information
• Payment information processed by approved third-party payment providers
• Emails, order numbers, photographs, videos, and support messages
• Device type, browser type, operating system, IP address, and digital identifiers
• Pages visited, search terms, referral sources, cart activity, and visit times
• Marketing interactions, advertising identifiers, and conversion information
• Cookie preferences and privacy signals submitted through your device or browser

MINRVOSAU does not directly store complete payment card numbers or CVV security codes.

2. Sources of Personal Information

We may obtain personal information from the following sources:

• Directly from you when you place an order or contact us
• Automatically through cookies, pixels, scripts, and server logs
• From Shopify and ecommerce technology providers
• From payment gateways, banks, and financial processors
• From shipping, fulfillment, warehouse, and delivery partners
• From analytics, advertising, and marketing providers
• From fraud prevention and cybersecurity providers
• From business partners or public sources where legally permitted

3. How We Use Personal Information

We may use personal information for the following purposes:

• Operating the Website: Displaying product information, managing carts, processing orders, arranging delivery, and improving website performance.
• Processing Transactions: Authorizing payments, validating order details, preventing fraud, processing cancellations, and issuing approved refunds.
• Customer Support: Responding to questions, providing order updates, and handling customer service requests.
• Lighting Product Assistance: Explaining product formats, dimensions, materials, lighting features, placement options, and available choices.
• Marketing and Promotions: Measuring campaign performance and sending promotional communications where permitted by law.
• Analytics: Reviewing website traffic, product interest, navigation patterns, and customer interactions.
• Security: Detecting suspicious behavior, protecting accounts, and preventing unauthorized access.
• Legal Compliance: Meeting tax, accounting, legal, regulatory, and government requirements.

4. Cookies and Similar Technologies

MINRVOSAU and selected service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.

These technologies may help us to:

• Support essential website functions
• Maintain shopping cart and checkout features
• Remember preferences and privacy choices
• Protect the website and detect suspicious activity
• Measure website traffic and visitor interactions
• Improve page layout, loading speed, and store performance
• Measure promotional and advertising effectiveness
• Attribute orders and conversion events

Necessary cookies support basic functions such as cart management, checkout, and website security.

Where required by law, we will request consent before using non-essential analytics or advertising cookies.

You may manage cookie choices through our Cookie Preferences tools or through your browser settings. Disabling certain cookies may affect checkout or other website features.

5. Advertising, Analytics and AppLovin

We may work with analytics, attribution, advertising, and measurement providers to understand customer activity and improve our marketing.

One provider that may be used in connection with our services is AppLovin Corporation (“AppLovin”).

AppLovin technologies may include pixels, cookies, scripts, APIs, or similar measurement tools.

Depending on the technologies in use and your privacy choices, information may include IP address, browser information, device information, browsing activity, product views, cart events, purchase conversions, and campaign identifiers.

This information may be used for advertising measurement, conversion attribution, campaign optimization, fraud prevention, and service improvement where legally permitted.

We do not intentionally send sensitive personal information to AppLovin for advertising purposes.

For additional information about AppLovin’s privacy practices, please visit: https://legal.applovin.com/privacy/

6. How We Share Personal Information

We may share personal information when reasonably necessary to operate our business, provide services, process orders, measure advertising, protect our website, or comply with legal obligations.

Recipients may include:

• Shopify and ecommerce infrastructure providers
• Payment processors, banks, and financial institutions
• Shipping, warehouse, fulfillment, and delivery providers
• Customer support and communication platforms
• Website hosting, technology, and security providers
• Analytics and performance measurement providers
• Advertising and attribution partners, including AppLovin
• Fraud prevention and risk assessment providers
• Professional advisors, auditors, and legal consultants
• Courts, regulators, law enforcement, or government authorities where legally required

Personal information may also be disclosed in connection with a merger, acquisition, restructuring, financing, asset transfer, or sale of business operations.

7. Relationship with Shopify

MINRVOSAU uses Shopify to host and operate its online store.

Shopify may collect and process information about your interactions with our website in order to provide, secure, maintain, and improve its ecommerce services.

Information submitted through minrvosau.com may be processed by Shopify and its service providers in locations outside your country of residence.

For more information, please visit:

https://privacy.shopify.com/en

8. Targeted Advertising and Privacy Choices

Depending on your location and applicable law, certain advertising activities may be classified as targeted advertising, sharing, sale, or another regulated activity.

Where these rights apply, you may opt out of certain advertising processing by:

• Using the Cookie Preferences tools on our website
• Declining non-essential advertising cookies
• Using recognized browser or device privacy signals
• Contacting us at service@minrvosau.com

9. Marketing Communications

Where permitted by law, MINRVOSAU may send communications about new lighting products, special offers, seasonal campaigns, or store updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.

Unsubscribing from promotional messages will not prevent you from receiving essential service communications, including order confirmations, shipping updates, refund notices, or support responses.

10. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, payment providers, advertising services, or external resources.

These websites operate under their own privacy policies and data practices. MINRVOSAU does not control or accept responsibility for the privacy, security, content, or data handling practices of third parties.

11. Children’s Privacy

MINRVOSAU is an online lighting store intended for adult consumers.

Our services are not directed toward children, and we do not knowingly collect personal information from children without appropriate parental or legal authorization.

If you believe that a child has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

12. Security of Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, destruction, or disclosure.

Security measures may include access controls, service provider reviews, secure platform infrastructure, transaction monitoring, and internal procedures.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

13. Data Retention

We retain personal information only for as long as reasonably necessary to provide services, process orders, respond to inquiries, manage returns, prevent fraud, resolve disputes, and meet legal, tax, accounting, or regulatory obligations.

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

14. Your Privacy Rights

Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, or portability of your personal information.

You may also have rights to object to or restrict certain processing, withdraw consent, or opt out of targeted advertising where applicable.

To submit a privacy request, please contact us using the information below.

minrvosau.com is owned and operated by Shenzhen Ruisi Feiniao Technology Co., Ltd., which manages the online store, customer service, order coordination, product presentation, and related ecommerce operations.